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Upon initial launch, because of our build processes, 74% of clients see an automatic increase in organic leads come through and an average position increase of 68.2 to 37.8 (edit, just re-did the math based on additional clients). This allows us to front load quite a bit of work for a high return through a process that only takes us 72 hours to complete.
During the building phase (We allot ourselves 30-45 days because of being backed up on projects), we make four GMB posts. With these 4 GMB posts 52% of clients hit top-three map pack for their area. Mind you, it takes us roughly 8-10 minutes to make a GMB post because we know the services/content so well.
Our ongoing SEO process has been fleshed out as an SOP. We have directions for months 1-4 after launch of how to continue gaining positioning in the SERP that we KNOW works for this niche, because we have so many in-niche clients. The work can be done per client in 4-6 hours per month. These SOPs include things like: adding modifiers to H2's, adding schema on a per page basis, re-writing titles for increased CTR captures and so forth.
While we position the website as free, the $299 charge and first month of service comes out to $998, which in the first month we are re building the website mostly. $1000 for 20 hours of work to get a website launched is roughly $50 per hour for the build, which we are okay with as somewhat of a loss-leader, because now we can work on building trust and the relationship with our clients, which is what we really need to help them grow for years to come.
We include all services a company could need digitally so they wont have to go anywhere else or even consider it. It takes a burden off their back to know everything is handled. Again, because we are so adept in this niche, we can offer every service from PPC to SEO to even taking calls for the client because of our dedication to focusing on one niche at a time. This eliminates tons of pain points and keeps people with us as a one-stop solution.
Yes we handle Google Ads in this singular package, but again I have a copy-paste strategy that I can deploy in under an hour and then I only need but monitor negative keywords for about 2-3 weeks, every 2 days, for approximately 2-3 minutes.
Our upsell is more of a solution than anything else. We also offer a call center to help our carpet cleaning clients land calls. We noticed very quickly they could not take calls and were not sales-people, they are carpet cleaners; and damn good ones. Because of this, we can provide an extended solution that not only accounts for digital marketing, but generating their business more revenue, and in turn increasing our value.